“My poster is focused around balance ( symmetry ) and playing off the yin-yang concept. Obviously the counters of the a’s ( Helvetica Neue Light ) representing the yin and the yang. This element anchored in the middle creates symmetrical space on the top and the bottom. The name of the show would be called balance so I created a simple type treatment at the bottom.
Since the dictionary splits balance after the letter “L” it leaves one extra letter on the right side. So to add visual weight I positioned the information on the right side sort of applying pressure to the word balance.”