Wyndridge in Action: A Branding Success Story
In the branding and marketing world, very few things come close to the flattery and satisfaction found when the intentions driving a brand makeover manifest in customer interaction. Upon visiting Wyndridge Farm a handful of weeks ago, we had the privilege of seeing some of our hard work pay off in this exact way.
For the sake of setting the scene, it’s important to know that when we were developing the Wyndridge brand, we decided to use a unified visual theme amongst the products as opposed to multiple designs, i.e. a different visual direction for the ciders, the beers, the sodas, etc. This decision was made with the intention of focusing all of the products around Wyndridge’s own North Star: the farm itself. By doing so, customers tracing the deliciously brewed beverages back to their place of origin will find the Wyndridge restaurant, gift shop, and venue – three other key aspects to the business’ overall success.
With this in mind, you can imagine our excitement when, enjoying a lunch meeting at Wyndridge, we were introduced to two women – Tina and Jill – who had come upon the restaurant simply by following the brand! They explained that after sampling some of the brewery products elsewhere, they had saved one of the bottle caps, researched the brand, discovered the restaurant, took a tour of the grounds, and even decided to have an upcoming wedding at the events venue. This was quite literal manifestation of our brand direction in motion – cohesive logo, messaging, and content design bringing these two particular customers back to the farm, just as intended.
In the end, this branding success story was a very proud moment for holberg design, as it provided an exciting look into how our work directly affects customers. Shout out to Tina and Jill for making our day!