Digital Media Strategy
Not sure of all the new digital options that are available? At holberg design, we can help you manage all of the options and pick the right ones to move forward. Just like your traditional marketing portfolio, your digital media portfolio should be diverse. From AdWords campaigns to Rich Media Ads to mobile placement, we have the resources build a complete digital media plan. With digital advertising you also have the ability to run several advertising messages at once. Not just one ad running, but several messages and/or incentives going at the same time. With this digital strategy, you can monitor all of the running ads and see which are performing the best and adjust your media plan accordingly.
Today’s in-house marketers need to present to their teams how effective their media campaigns are. The easiest way to show how well your campaign is performing is through digital media reports. How many people saw your brand impression? How many leads clicked through to your site? How long were they there? Did they convert? With digital marketing, we can give you the tools to answer these questions and see how well your digital advertising campaign is working. We link your digital media campaign to your website, driving your potential customers to the areas of your site that have the best chance to convert them into customers. Finally, through website analytics, we can check to see how well the digital program is running.
Google, the worlds most powerful search tool is also the most used “local” search tool on the web. We live and work in a world where people everywhere, from central PA, to your next door neighbor, to businesses in China, are searching for your business… and having your site ready to utilize the power of Google is a must. The impact of Google AdWords has changed the landscape of advertising forever. Knowing how to tap that power is key to developing the right Google strategy for you. We are a Google Partner.