Holberg Design –

Our Process

What is the one thing that differentiates our creative process from other marketing/design agencies? You. Some marketing firms claim to involve their clients in their design processes, and some will – but only to a point. However, we go further and involve you – and even some of your champion clients (target market). This is the only way to help steer the creative ship to the right shores. 

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How We Work: Avail Technologies:

 

  • 01 Engage Phase.

    Building the Brand Together.

    We worked with Avail and a few of its “champion clients” to focus on who they were, what made their clients happy and what they did better than its competition. Some of these phrases and verbal insights will be used later in marketing materials. After we gained some key branding insights, we then focused on brand visuals. Working together, we reviewed hundreds of images, colors, fonts and icons to gain an understanding of what its “style” could be.

     

     

    02 Impact Phase.

    Crafting a Meaningful Message and Visuals.

    Using the images, colors and fonts selected, we then developed 3 logos to choose from. The final logo was built to give a high-tech vibe, and the font was hand-built. The dot in Avail’s “i” became a location dot – representing the pinpoint bus location service that some of its software provides. The phrase “Enhance Your Rider’s Experience” was a direct quote from one of Avail’s leading clients, casually used during the Discovery Phase.

     

    03 Implement Phase.

    Complete Fulfillment of the Creative into the Marketplace.

    From business cards to advertisements to a 16-foot-tall trade show booth, we implemented the new brand into the target market.

     

Our Services

holberg design is a complete marketing, advertising and design agency, working in both traditional and new media. At holberg design, we specialize in brand development and implementation … From creating visual branding components, to designing effective B2B and B2C advertising campaigns, to creating powerful, intuitive web experiences. Our capabilities include, but are not limited to …

Integrated Marketing

Marketing

  • B2B marketing strategies
  • B2C marketing strategies
  • Marketing plans
  • Traditional marketing avenues
  • New media marketing
  • Social media marketing
  • Internet marketing
  • Brand roll-out plans
  • Mobile marketing
  • Direct marketing
  • Targeted marketing
  • Brand awareness marketing
  • Public relations
  • Analytics

Media Development

  • Media buying
  • Media planning and placement
  • Internet media development
  • Media performance reporting

Strategic Branding

  • Product branding
  • Service branding
  • Corporate re-branding
  • Start-up branding
  • On-target brand messaging
  • Brand reviews
  • Visual identity development
  • Brand guidelines booklet

Creative & Design

  • Name and Logo development
  • Creative writing
  • Packaging Design
  • Visual identity development
  • Graphic design
  • Print design and fulfillment
    • Brochures and flyers
    • Newsletters
    • Mailer/postcards/dimensional promotions
    • Stationery
    • Catalogs
    • Annual reports
    • Posters
    • Banners
  • Copywriting
  • Environmental design
    • Store design and merchandising
    • Signage
    • Billboards
    • Banners
    • Trade show exhibits
  • Advertising campaign creation (B2C and B2B)
    • Newspaper advertisements
    • Magazine advertisements
    • Classified advertisements
    • Radio advertisements
    • Television advertisements
    • Billboards
  • Internet development and marketing
    • Website design, development
    • Usability studies
    • Intergrated website development
    • Internet advertising
    • Search engine optimization (SEO)
    • Google AdWords campaigns
    • Email campaigns

 

Who We Serve

Business to Business (B2B), Business to Consumer (B2C) and nonprofit marketing, we know that your creative needs to speak the language of the end user. For instance, B2B marketing requires a fast, clear message showcasing the benefits of your product or service and how it solves your target audience’s problems. Also the marketing avenues you use change from B2B to B2C. Don’t waste time and money using the wrong marketing channels; let us help you build an effective marketing plan.

B2B

Businesses

CPA and Financial Firms

  • Certified public accountants
  • Consulting firms
  • Financial institutions
  • Local banks

Manufacturing and Technologies

  • Technology and software
  • Industrial  manufacturing
  • Electronic and high-tech manufacturing
  • Metal manufacturing
  • Consumer goods

Trade Shows

  • Trade show marketing and branding

B2C

Consumers

Products

  • Tableware
  • Food and beverage
  • Financial institutions
  • Hospitality
  • Snack food
  • Garden centers
  • Greeting cards

Services

  • Certified public accountants
  • Healthcare
  • Legal firms
  • Electronic and high-tech manufacturing
  • Metal manufacturing
  • Consumer goods

Healthcare

  • Medical facilities
  • Health awareness organizations
  • Hospitals
  • Health systems
  • Medical specialty services
  • Hearing centers
  • Optometrists

 

Nonprofits

and Organizations

Organizations

  • Performing arts
  • Museums
  • Health awareness organizations
  • Faith-based organizations
  • Schools
  • Community development organizations

Transportation

  • State-wide organizations
  • Complete transportation systems

A loyal and enthusiastic customer that seeks you out is the peak of a great marketing and branding campaign … The shimmering tip of hard work.

What sets you apart from your competition? Does your target market know what your company stands for and why they should choose you? What are your solutions to your customers’ real needs? Your brand should first help answer these key questions. Then, by keeping a brand narrow and focused, your message becomes sincere, making consumers quicker to act. Listed below are a few brand “touch points” that can influence clients into action.

York PA Branding

 

 

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