Wednesday Rambling: Video Marketing Campaign to Succeed
holberg design Captures Brand Essence With A 30-Second TV Spot
If a company wants to make a bold marketing statement, most turn to logos, billboards, online ads, and other such media for production and distribution. But when it comes to video commercial work, smaller companies often opt out. What may seem like a complicated process – scripting, storyboarding, production, editing, and so on – takes time, expertise, and hard work, but when teaming up with talented, professional individuals, the final video can be impactful, exciting, and highly effective.
Wyndridge Farm (located in York, PA) asked holberg design to capture their brand essence for their first 30-second television beverage commercial. One challenge is that the TV commercial is brief, and needed to tell the whole story in thirty seconds. holberg design handled creative concept, art direction, copywriting, animation and brand development. holberg then hired Hayman Studio, the areas top commercial photography and video studio, to handle cinematography, editing and sound design. holberg first started with a solid script, keeping the tone of copy in line with the brand’s voice. We then quickly moved on to storyboarding, location scouting, and content development – all before shooting the actual video footage. Covering all of these bases extensively before helps the filming process to go as smoothly as possible, and in the end, we had all the shots we needed in a little less than eight hours. Hayman studio expertly captured the beauty of the farm and brewery all in one day.
In essence, the thirty-second commercial needed to fit the style of the brewery – highlighting a farm theme – with the main goal to communicate Wyndridge’s identity and include sufficient “beauty shots” of the branding label designs. Since most consumers identify the product by the logos and labels, it was important to spotlight these visuals in the commercial. After all, selling the video to the fan base is the critical conclusion to all of the hard work.
And in the case of the Wyndridge commercial, a grand finale it has been! Having posted the finished video on the Wyndridge Farm Facebook page, in under a week, the view count has soared to an amazing 55,000 – from that single outlet alone. An exciting accomplishment for all of us involved in the creative and developmental process! It’s always rewarding to see our clients receive the attention they deserve, and playing a role in the success story is what keeps us going!
If you’re thinking of expanding your marketing reach with some video work, holberg design can help you bring your ideas to life.
The final video: