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Trade Show Marketing – Back to the Future

In 2010, PANTS – the largest summer horticultural trade show on the east coast – featured green products, environmental tours, and social-responsibility seminars, packing a great amount of energy on the floor between vendors and customers. Since the move back to Pennsylvania, the show has gained undeniable excitement and even more attendees as the “green thumb movement” receives further support, sparking a contagious and inspiring environmental passion among the show’s staff and volunteers.

We wanted to capture this energy in the PANTS marketing collateral as well as tie-in the environmentally conscious aspect into the campaign visuals. The final designs were centered around “common” horticultural images (a watering can, a leaf, etc.) bursting with sunlight and positive energy. A successful show all around, holberg design was proud to be behind such a fun, ecological project.

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