Package Design: holberg design’s Work Highlighted In BeerAdvocate Magazine
holberg design’s label designs for Wyndridge Farm’s beer line and the Barn Dog packaging was featured in a “Label Approval” article in BeerAdvocate magazine.
BeerAdvocate is a leading beer enthusiast magazine powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer. According to its website, BeerAdvocate.com has grown into the largest and most diverse beer community online and is now widely considered the go-to website for news, reviews, gossip and guidance about beer. BeerAdvocate regularly lists selected beer labels that grab their eye and peak their interest. They reached out to us in order to know the back-story behind the labels. We are very proud of the design team’s work on these labels and still get excited every time we see them on the shelves or in the pubs. It’s also very rewarding to get recognition on these designs from such an industry-leading magazine.
holberg design created the beer labels to fit the overall brand of Wyndridge farm. Wyndridge is an elegant farm that celebrates life. Many of the animals that are featured on the labels (and the Wyndridge logo design itself) are creatures that visit the farm for some fun. And, they are dressed for the party. This fits the branding of elegant, farm and fun.
Let’s face it, there are a lot of nicely designed beer labels out there right now, and holberg had some work to do. Our job was to not only capture the brand, but to also design labels and packaging that stands out from the crowd and pops on the retail shelves. Finally, Wyndridge is a premium product, using great ingredients like Madagascar vanilla beans and Ghana cacao nibs. The labels and packaging need to convey that the beverage contained within is not a mass-produced, big-box beverage.
Wyndridge Farm is located in South Central Pennsylvania. Wyndridge is fully renovated historic American farm that contain picturesque views of green fields. Rustic but elegant, Wyndridge has the heart of a historic Pennsylvania farm … with a soul that celebrates life. If you would like to visit Wyndridge for tours, tastings, events and world-class food – visit the site.
Interested in seeing more of the Wyndridge label designs? See them here.