holberg design was not only chosen to help Lancaster and York Counties name and brand the area around the Susquehanna River, but were selected to design and manage a Map & Guide, as well as develop a branded tourism website
Susquehanna Riverlands: Name, Logo/Brand, Map & Guide and Website
holberg design was chosen to help name and brand the area within a 15-minute drive along the east and west shores of the Susquehanna River, and north to south from Harrisburg, Pennsylvania to the Maryland line. The brand was to help promote the area’s local businesses, parks, landmarks and recreational facilities along the ribbon of scenic and historic landscape which make up the Susquehanna River corridor.
The Susquehanna Riverlands team consists of five primary organizing partners (Pennsylvania Department of Conservation and Natural Resources, Lancaster County Conservancy, Susquehanna Heritage, Lancaster County Planning Commision and the York County Planning Commission) and the holberg design team. This team worked together in tandem to brand this remarkable area, as well as created an illustrated Map and Guide based on the tagline “Play. Explore. Experience.”
To help promote and market the Susquehanna Riverlands, holberg design was also asked to create a very informative, user friendly branded website. The website also needed to be very easy to update. The in-house SR team wanted to be able to make their own changes and updates to the new website as new local businesses, parks, landmarks and recreational facilities were added to the Susquehanna Riverlands.
To see some of the elements produced during this project, click here.