holberg design – Branding. Personified.

YCEA Branding

A New Look for a New Organization

The York County Chamber of Commerce and the York County Economic Development Corporation joined forces to form the new York County Economic Alliance, a 501(c)(3) corporation.

These two very significant organizations in York County – the Chamber and the EDC – are now affiliates of the Economic Alliance. The intent is to retain, and build on, the best characteristics, structures and programs of the founding entities. By joining together, they have created a stronger voice for business and community efforts of all shapes and sizes.

Logo Exploration

holberg design worked with the organizations to help solidify a new image, develop compelling messaging and create a plan on how to roll out the new brand into the community and beyond. The selected images from the brand kick-off meeting helped to describe the organization: The YCEA provides the steps toward success. The YCEA team worked hard to successfully launch its new brand.

YCEA Organizational Branding



Alternative Logo Design

holberg design provided several different logo options to choose from. Here is a sample of another logo design.


It’s About the People

One option was to visually capture the idea that people together can make a difference. The arrow represents moving forward.

YCEA Branding Logo Design


Like this project? Please share it.