holberg design – Branding. Personified.

Pfaltzgraff Tableware

Helping to Create a National Tableware Brand

Pfaltzgraff counted on holberg design to create impactful messages and materials across several aspects of its business. holberg design and Pfaltzgraff worked together developing numerous marketing materials for many years and even well after the purchase of the Pfaltzgraff brand by Lifetime Brands of Westbury, NY. holberg helped to design and craft Pfaltzgraff’s website, brochures, product catalogs, advertisements and so much more…

Tableware Website

Pfaltzgraff has a full e-commerce web presence, and we were responsible for many aspects of the user experience. This taps into our expertise in website design, management, planning, coding, and online marketing and promotion.

Tableware Web Site Design

 

Tableware Brochures and Catalogs

holberg created a series of product-focused brochures and catalogs across several lines – kitchen gadgets, flatware, glassware, dinnerware – to name a few. The intent of these brochures is to educate readers about form and function as well as to promote products.

 

Tableware Branding

Tableware Marketing

 

Tableware Advertisements

The focus of these consumer ads was to tell the story of Pfaltzgraff’s new dinnerware patterns by letting the actual designers talk about the patterns’ genesis. Hence the theme became “from me to you…”

Tableware Advertising

 

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