holberg design – Branding. Personified.

Kallista Press

Beautiful Correspondence

Kallista Press is a new venture project started by a creative duo that is taking greeting cards to the next level. Kallista looks for fresh, new illustrators and showcases their artwork on its greeting cards.

Brand Exploration and Build

In Greek, Kallista (or Callista) literally means “beautiful.” So, we wanted to design a logo that lived up to the name. We tried several Greek themes and icons, but during the discovery phase we found a unique dragonfly that lives on the Greek Islands. So, we started with the dragonfly and took creative license with the image … redesigning the wings to be more beautiful.

The result is an image that makes an artistic statement and helps to define what the company is.

Greeting Card Marketing and branding


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