holberg design – Branding. Personified.

Herbein’s Garden Center

A Rebrand for an Established Garden Center

Herbein’s is a successful garden center that was experiencing continuous growth. The center decided to expand its operations and remodel their center. But, before the center took on this task, it wanted to refresh its look. holberg design worked with Herbein’s to update its brand and put a fresh face on its visuals.

Brand Inspiration

holberg design first reviewed the property to gain an understanding of the location and “feeling” of the Garden Center and the surrounding area. We then used images from the geographic location to develop a color palette and also used local PA Dutch hex signs as inspiration to develop the brand visuals. Lastly, we wanted to add a greater level of sophistication, so we reviewed some higher-end shops for typography options.

Garden Center Branding

Garden Center Branding

Garden Center Signage

Garden Center Uniforms

Garden Center Signs


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