Byrnes is a health education center landmark in Central PA. It has been educating the young and old alike about the benefits of keeping healthy. However, their external visual brand was not matching the professionalism of the center itself. holberg design took great care in capturing the essence of their old identity for their new logo.
The original logo had a lot of sentimental value to some of the employees, and it was well known in the market. So, holberg design took great care in capturing the essence of the original logo. The new logo has a clean, contemporary look but retains the spirit of the old. The new brand is not a disconnect with the old… the community could still tell that it was the same Byrnes Health Center.
Another branding visual concern was to make all of the marketing materials and external signage consistent. A brand book was developed to help keep everything looking the same.
The new brand helped to re-energize the Byrnes team. The feedback in the community has been positive with many prominent community members commenting on the new look.