holberg design – Branding. Personified.

Brewery Products Branding

New Logo and Brand Refinement for the Beverage Market

Brewery Products mission is to be the leader in the sales and distribution of quality beverages by consistently exceeding customer expectations.

Brewery Products was currently celebrating its 50th anniversary of family ownership. During this time they wanted to update their look and feel of the entire business. With this came some marketing challenges.

Brewery Products wanted to keep their heritage tie to the Budweiser brand, yet also showcase its vast inventory of craft beer selection. The new logo mark had to connect with Budweiser, but be different enough to tie to other craft beverages.

Building the Logo Together

holberg design worked with the Brewery Product’s team to help capture their brand essence. Together we developed a new idea for the Brewery identity, one that ties to its relationship with Budweiser and also showcases the selection of craft beverages available. holberg design implemented that idea into the new logo and all of the marketing and outreach pieces. Some of these marketing pieces including, stationery, signage, fleet graphics and logo wear.

Brewery Products Logo Design

Flexible Branding

At holberg design we developed a complete ‘‘Brand and Style Guideline” book to help create a consistent visual identity for Brewery Products. Creating a unified brand is important as it helps to develop a strong core message to your audience. However, it is also important to be flexible in your imagery. For Brewery’s style guide, we created alternate iconic marks that could be used to help promote their brand.

Brewery Products Icons for brand
Beer Branding

Brewery Business Cards
Beer Logos




Alternate Logo Designs

holbeg design work to build out several logo and visual identity options. Here is just a sample of some other logos that were presented. Each logo option has a unique feel and could be expanded into different directions.

Beer logo designs
Beverage Branding


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