holberg design – Branding. Personified.

BELCO Community Credit Union

Time for a Fresh New Online Presence, and a Brand for a New LOC Product.

holberg design designed and developed a new website and product brand for BELCO Credit Union.

It had been ten years since the last iteration of BELCO’s web presence. They were aware that it was long overdue. BELCO knew they wanted a more modern user interface with all the bells and whistles, and they also wanted a CMS with a small learning curve. The new website also had to be very, very secure. BELCO put their confidence in holberg design’s web team.

Once underway, the web project was going so well, holberg design was then asked to help them develop a brand for a new product they were planning to offer their members.

BELCO Website

BELCO Community Credit Union needed its web site updated so they could reach out to their members who access the site on laptops, smart phones and tablets. They also wanted an easy-to-use CMS so they could make changes to content throughout the website, as well as dynamically change percentages which were listed in multiple locations on the site. A custom developed WordPress site was the perfect solution.

holberg’s web team worked with BELCO to prioritize their wants and needs, and then redesigned and developed a branded site which exceeded their expectations. See the results yourself: belco.org


BELCO Product Logo

BELCO wanted to launch a new LOC product into the marketplace. But first they needed to give it a name and then develop the brand.

holberg’s team organized and directed a brainstorming session with the BELCO stakeholders, and together the BELCO/holberg design team created a name that everyone was very happy with. The new product was a unique form of Home Equity Loan where the owner can establish a Line Of Credit which they could use for many different personal needs. The team created the name myLOC or (my Line Of Credit).

After the name was approved, holberg design and the BELCO team met again and created a mood-board of visual and messaging likes and dislikes. Internally, this helped streamline the development of the new brand identity.


Alternative Logo Designs

holberg design provided several different product names and logo options to choose from. Here are samples of other logo designs that emerged from the BELCO/holberg design meetings.

It’s About the Freedom of Choice … “What, When and How” You Want to use Your Loan.

Throughout the process, the holberg design team created multiple logo and brand ideas. These four concepts were originally presented to BELCO. As you can see, the final logo/brand came from a combination of these original logos.

BELCO Community Credit Union: myLOG logo alternatives


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