holberg design – Branding. Personified.

Located in South Central PA, holberg design’s expertise is in marketing, design, technology and the art of listening. We work with you in developing your brand and creating a plan for getting your message out to the right audience. To put it simply, we are designers, marketers, tech geeks and creative gurus.

 

Our Agency

We are here to help solve problems and guide you to the correct outcome by using creative solutions. Not just developing great design … but producing outstanding messaging that raises your brand out of the murky waters and above your competition. holberg design, award winning marketing. advertising. branding. design.
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Management Team

With more than 80 years of combined experience, holberg design’s creative team is ready to come aboard and work hard for your business. holberg has the skills, knowledge and real-world experience in developing a winning creative campaign.

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Rick Holberg

Agency President
MA In Communication Arts, concentration in Advertising and PR, Ellis University, 2011
B.S. in Art Education, Kutztown University, 1980
34 years experience in advertising and marketing

Expertise:
Rick creates unique and goal-driven relationships with business owners, marketing managers and in-house design teams. Rick is known and respected for his insightful and creative solutions. Rick has created successful relationships with regional and national Fortune 500 companies, including The Pfaltzgraff Co. and Harsco Corp., to name just a few.

In addition to his creative duties, Rick is also responsible for website design and technical expertise. His knowledge and abilities garnered him an invitation to beta test a new multimedia software from Quark Inc., a Boulder, CO-based software developer.

Rick also oversees all aspects of media buying and media contracts.

Awards:
Rick is the recipient of the Central Penn Business Journal’s Forty Under 40 Award, Kutztown University’s 1995 Young Alumni of the Year Award, and the American Advertising Federation Silver Medal Award. He stays professionally involved with his alma mater, the Ad Club of Central Pennsylvania, and the Bradley Academy for the Visual Arts.

 

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Vincent Reedy

Creative Director
Art Institute of Pittsburgh & Duquesne University, 1991
23 years experience in advertising and marketing

Expertise:
Vincent captures the clients’ vision, and develops brands and design campaigns that excite consumers into action. Vincent is experienced in all things print and web, along with signage and environmental design.

Vincent has worked with companies spanning various industries. From INC 500 companies to international consulting firms to regional builders, Vincent has helped to create and enhance leading brands for companies, products and services.

Vincent is also a design Adjunct Design Professor at York College of PA. Vincent has also instructed at the Bradley Academy for the Visual Arts and the George Washington University.

Awards:
Vincent is the winner of various creative awards spanning different design disciplines. Best brand development (two Gold Awards from National MMA), logo design award (the American Design Awards), best website designs (Major Achievements in Marketing Excellence Awards, Frederick County Builders Association Sales and Marketing Awards Council and HBAM/MAX Awards), best advertising campaign (Nationals Sales & Marketing Awards), best brochure design (Best of Mature Market Media Awards), best sales center design (Major Achievements in Marketing Excellence Awards), best mailer campaign (NAHB Sales & Marketing Awards) and best outdoor billboard design/t shirt deign/mailer design (American Public Transportation Association) are among some winning solutions Vincent has created for clients.

 

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Michael Waltemeyer

New Business Development / Project Manager
Pennsylvania State University (PMI R.E.P.), Project Management Certification Program, Project Management Certificate, 2012
BFA in Communication Design, Kutztown University, 1983
31 years experience in advertising and design

Experience & Expertise:
Prior to taking on the responsibilities of New Business Development with holberg design, Michael worked in the advertising industry with another agency as a designer, illustrator and digital production artist for 23 years. In those 23 years he was also instrumental in helping this agency, which was once strictly a traditional advertising agency, turn into a traditional / web / interactive agency. The agency was then able to take on website design and development for larger clients like Holy Spirit Hospital and F&M Trust Co.

Michael’s strong design background, web coding experience, and knowledge of the industry, gives him the ability to understand the needs of clients, whether they be traditional or interactive in nature. He is then able to communicate those client’s needs to the holberg design team.

Michael is also a professional illustrator which allows holberg design to offer these talents to their clients. Some of his illustrations can be found on the labels of Wyndridge Farm’s Crafty Cider, and Crafty Cranberry Cider. These illustrations were done in watercolor and graphite pencil, and can be seen here –  wyndridge.com

Associate Team

holberg design associates are made up of design gurus, webmasters and production experts. And some associates have been working with holberg for over 10 years.

Tim Baker

Degree in Communication Design, The Art Institute of Philadelphia, 1991
21 years experience in advertising, design, marketing and film

Expertise:
Tim graduated in the top five of his class from The Art Institute of Philadelphia. He has almost 14 years of full-time agency experience, and a few more years in a freelance capacity at several other agencies and design shops. Tim’s unparalleled passion for staying current with the latest trends in design, film and typography is both voracious and legendary. Tim’s work has won more than 50 awards, including One Show finalist, Art Directors Club of LA, New York Festivals, Philly Gold, ADDYs and X-Dance Film Festival (at Sundance). He also shared his enthusiasm with students as an Adult Education Instructor of Desktop Publishing at York Vo-Tech and as a temporary instructor of Visual Communications IV at York College of Pennsylvania.

Travis Taylor

Attended the Art Institute of York, Web Design and Interactive Media
13 years experience in advertising / web industry.

Expertise: Travis’s passion for web design and development started at the age of twelve. He is very motivated and driven as a website developer, and is a profound problem solver. Travis is constantly challenging himself by pushing the capabilities of wordpress, and by learning new programing languages. Travis spends any available time analyzing online marketing trends, watching programming tutorials, and implementing new technologies into client’s websites. He also has a high IQ in SEO, and always implements his knowledge of SEO into all WordPress websites he builds.

Travis has 11 years experience in website design and html / CSS development, and three years experience in PHP (WordPress) developing. Travis has given speeches, and attended many WordCamps, which are web techonology conferences for the WordPress development community.

Jim Mapstone

Jim is a recent graduate of the Art Institute of York, where he got his Bachelors for Graphic Design. Jim is adept in all aspects of design but  Typography is his passion. Besides designing compelling layouts, during Jim’s free time he enjoys playing video games or binge watching Netflix.

Expertise:
Everything design and Typography.

 

“I found holberg design to be unparalleled in their creativity, service and presentation.”

“I did not realize that this kind of talent existed in Central PA.”

“People keep complimenting us on our new brand. They see how everything ties together and then it hits them, this is how a brand should look.”

“We increased attendance by 15%. I have to admit, I guess this branding thing really does work.”

“Wicked awesome website.”

“The entire staff likes our new website – amazing improvement. Thank you for all the hard
work and creativity!”

“The infographic designs you did for us have been picked up by a National health blog, and are now mounted and hung in the PA Dept. of Health Building.”

“We received so many calls from people in the community congratulating us on our new brand – after they saw our new signage!”

“Someone noticed our new logo on billboards and asked if she could work with us,
because we ‘looked so cool!'”

“After 19 year of working hard, our new brand really helped to re-energize the entire staff.”

“The branding and package design helps sell the product – even before they taste it!”

“In over 16 years of marketing I have not seen a perfect mailer … until today when I received your direct mailer.”

“Just as a point of fact, you have a great logo.
Puts the other three (competitors) to shame….”

“That is some gorgeous bottle art. Wow.”

Wicked cool [new] logo!”

“The positive compliments continue to come in about the new look of our magazine.”

That #logo is sweet!

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Awards

We are not about winning awards. We are about getting your message to the right audience in a memorable way. We just happen to do this through award-winning creative.

Here is a highlight of some of the awards we have won:

American Design Awards: Logo Design – Silver

Association for Accounting Marketing (AAM) Annual Marketing Achievement Awards…
– Best Advertising Campaign – Kuntz Lesher
– Best website – Kuntz Lesher LLP – www.klllp.com

ADDY Gold – Pfaltzgraff By Request/Emo website

ADDY Citation of Excellence – York Health System Annual Report

IABC/Harrisburg Capital Awards – Silver – York Health System “Image” Newsletter

Neenah Paper Company – Gold Medal – Larsen & Co. Letterhead

AdWheel Awards: American Public Transportation Association
– First Place: Commuter Awareness Billboards
– First Place: LT Promotional Materials
– First Place: Direct Mail Marketing

American Advertising Federation – Silver Medal Award

 

ADDY Gold – York Health System Annual Report

BEST IN SHOW: HUB Label: Commitment to Excellence – Wyndridge 22oz label design

Customer Service Award – Greater York Magazine

ADDY Citation of Excellence – Harsco Corporation Consumer Magazine Campaign

ADDY Gold – York Health System Logo Design

ADDY Citation of Excellence – York Health System Stationery Package

ADDY Citation of Excellence – York Cancer Center Opening Invitation Package

ADDY Citation of Excellence – York Health System “Image” Newsletter

Hopper Paper Company – Award of Excellence – Bradley Academy Invitation Newsletter

ADDY Gold – Classic Caramel Brochure

The Year of the Business Card – Business Card Design selected for publication

 

 

ADDY Citation of Excellence – Charles Chips Product Catalog

ADDY Citation of Excellence – Visiting Nurse Association (York) Annual Report

ADDY Citation of Excellence – Bradley Academy Viewbook Brochure

ADDY Citation of Excellence – Clelan & Company Letterhead

American Advertising Awards – Annual Report – York Health Systems

Forty Under 40 – Central Penn Business Journal

 

Things we like. Sometimes you have to put your day’s challenges on the back burner. Let them rest in the under-layers of the mind. Play creatively, wonder freely and let go of the shoreline… for a refreshed mind works best at solving problems.

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Fresh Talent

We think it involves new thinking, new eyes… new skills and talents to help build great creative. This area on our site features new work from student artists. You’ll see fresh work from graphic artists, communication designers and new media creators.

You’ll see a bunch of new ideas and styles. You’ll see the definition of “fresh.”

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Mike Berket
Poster

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Alex Muller
Printer’s swatchbook

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Alexis Petry
Organ donation magazine spreads

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Quotes We Like

“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”

– Michelangelo
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“A goal without a plan is just a wish.”

– Antoine de Saint-Exupery (1900 – 1944)
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“Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.”

– David Rockefeller (1915 – )
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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

– Scott Adams (1957 – )
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