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Nonprofit Marketing and Design

Nonprofit maketing

2013-2014 Nonprofit Annual Report Design

PIRC Annual Report

PIRC (Pennsylvania Immigration Resource Center) is the only service provider in Pennsylvania, and one of only 17 providers in the United States, offering the Legal Orientation Program (LOP) to immigrants in civil detention. The LOP educates immigrants on immigration law, immigration court procedure, and the potential for legal remedies. PIRC provides LOP services to the 800 immigrants in detention at the York County Prison and the 86 family members detained at the Berks County Residential Center, on average each day.

PIRC asked holberg design for help in designing PIRC’s first-ever annual report. PIRC is a remarkable nonprofit, helping many families by offering legal help to immigrants in civil detention. This nonprofit organization has a great mission with extremely dedicated employees – an organization which truly deserves to have a professionally designed nonprofit annual report. However, their budget was modest and they had very little nonprofit marketing dollars to develop an annual report. holberg design worked with PIRC to develop an annual report design that was… smart. Instead of shooting imagery, holberg used stock images that fit the copy. However, all of the images were the same style and had the same theme, making the annual report design cohesive. holberg also mixed PIRC’s own artwork images within the annual report, to help make it unique and colorful. Even the cover image started off as a stock illustration, but was manipulated, to make it unique for PIRC. This again saved hours of work and helped to manage the costs, keeping the nonprofit branding project within budget.

The end result is a professionally designed nonprofit marketing piece that fits the nonprofit brand and gives them an annual report they can be proud of.

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