holberg design – Branding. Personified.

Google, the worlds most powerful search tool is also the most used “local” search tool on the web. We live and work in a world where people everywhere, from central PA, to your next door neighbor, to businesses in China, are searching for your business… and having your site ready to utilize the power of Google is a must. The impact of Google AdWords has changed the landscape of advertising forever. Knowing how to tap that power is key to developing the right Google strategy for you.

Google AdWords

I’m sure you’ve done a Google search and have noticed a listing at the top or right that has a small “Ad” tag beside it. This is AdWords, Google’s online advertising program. Through search results, Google AdWords lets you reach new customers and grow your business. And holberg design is here to help you manage the complexities of this powerhouse advertising program!

Using AdWords, you can reach people as they search for words or phrases – keywords – or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

  • Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
  • There’s no minimum spending commitment. You can pause or stop anytime.

There are a host of benefits with Google AdWords that sets this platform apart from other kinds of advertising. Using AdWords, you can:

  • Reach people at the precise moment they’re searching for what you offer.
  • Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
  • You can choose where your ad appears — on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
  • The Google Display Network alone reaches 80% of Internet users in the US.

Control your budget.

  • With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
  • You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
  • There’s no minimum spending commitment.

See exactly what’s working in your ad, and build on it.

  • View a report of how your ad is doing – see how many new customers connect to your business from your ad, where they’re coming from, and more.
  • Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

Here’s an example … Let’s say you run a bicycle repair shop near York, PA. Set your ad to appear to customers in just that location, and when someone living or visiting there searches Google for “bike repair near York PA,” they could see your ad and click it to connect to your business.

 It’s a simple concept … But incredibly powerful in its effect. And holberg design has the expertise to create, implement and manage an effective Google AdWords campaign to benefit your business!

 

Who better to build a Google AdWords campaign than Google themselves?

The Power of a Creative Partnership

holberg design is an affiliated member of the Google Partners network. What this brings to our clients is a team of dedicated Google specialists who will build your AdWords campaign for you… and implement the most effective campaign possible.

We’ve been developing high-performing AdWords campaigns in-house for years. But we’ve found that, on average, the campaigns that Google builds for our clients operate at double the CTR! If you’re looking to harness the power of Google AdWords, let us unleash our Google Partners connection for you!

 

Get Started with your Google AdWords program today. Contact us and we’ll take a look at your unique situation and develop the right plan for you.

Google “Local”

While the web is ubiquitous, Google can also dial you in so your next door neighbor can find you too. Recent changes at Google have merged Google+ Local and Places for Business into Google My Business. If you haven’t claimed your listing, we can help get you registered. Claiming your listing adds powerful content to the results when users search for your business. And it’s the same content that appears across all platforms – desktop, tablet and mobile.

Once you’ve claimed your Google My Business listing, the next step is to let holberg design create a virtual tour of your business. Using Google’s Street View technology, we’ll help you “invite customers inside” the place you work with a 360 degree virtual tour that displays in Google Search, Google Maps and Google+.

It’s amazing to consider that through our Google Partners relationship, we can put one of the world’s most powerful tech giants to work… building YOUR business!

Google Analytics

Data is knowledge. And knowledge is power. User numbers and activity on your website can help inform the development – and effectiveness – of your website… and your online presence. And that’s where Google Analytics comes in.

 holberg design is certified in Google Analytics and can analyze that data. We can provide powerful digital analytics for anyone with a web presence, large or small. Analytics is one of the most powerful digital analytics solutions available – and it’s free for anyone to use.

  • With Analytics, Executives can learn:
  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which customer and customer segments are most valuable

Marketing Professionals can learn:

  • Where users come from and what do they do on the site
  • How can the website convert more users into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad or creative is the most effective

Content Developers can learn:

  • Where people leave the site
  • Which pages retain users the longest
  • What search terms people use to find the site

Knowledge IS power! holberg design can help you implement and understand your Google Analytics data. And help your build a stronger online brand!

 

Beware of the hucksters claiming they can instantly move you to the top of the search engine results.

Search Engine Optimization (SEO)

Without paid placement – a pay-per-click program – that’s impossible. What you need for improved placement in search results is a partner who understands SEO.

SEO takes expertise… and perseverance. Google tweaks their search algorithm every few months. SEO techniques that work today might not work tomorrow.

If you’re confused by terms like “meta tags”, “xml site maps” and “webmaster tools”, let holberg design manage your SEO for you. You WILL see improvement in your website’s search engine placement. And if you want “the Number 1 position”… ask us about Google AdWords.

 

 

css.php