holberg design – Branding. Personified.

Archive for the ‘Logo/Brand’ Category

Premier Eye Care Group Was Looking For A Rebrand.

Premier Eye Care Group: The passing of the torch also meant time for a new “Look”.

After buying the practice a decision was made by the new owners of Premier Eye Care Group …  it was time for a new, fresh professional brand.

It had been more than a decade since Premier Eye Care Group considered a re-brand. They knew they had a team of very skilled physicians who were experienced in all aspects of the latest eye-care technologies, techniques and procedures. They decided it was time to have a brand that looked as professional as the services and expertise they offered. Premier Eye Care Group decided to put their confidence in the team at holberg design.

The Brand, From Old to New

holberg design was tasked to create a logo that would take Premier Eye Care Group brand far into the future. We were also asked to brand the environment … from the way the employees answered the phones, to creating banners for their newly developed website. holberg design also extended the brand to the interior and exterior of their facilities and to their social media outlets.

Extending the Brand

A brand is more than just a logo on a business card or letterhead … it’s an experience. From a practical viewpoint, it’s also the environment in and around a business. A brand creates a mood or understanding of the business even before someone is personally exposed to the business or its services. In this case, Premier Eye Care Group wanted their customers to feel that their eyes were in very good hands … and the care they will receive at Premier Eye Care Group is second to none.

… And a Digital Rebrand

Premier Eye Care Group reached out to holberg design after purchasing a website from another local digital agency. They ask holberg design what could be done to freshen up the website with the new brand. holberg design suggested the most cost effective method to rebrand their website would be to update the colors throughout the site, matching the colors established by the holberg design brand team. We also suggested adding banners that would carry the new brand’s look and feel onto the site. These two suggestions were implemented to help Premier Eye Care Group establish a branded online presence.

holberg design was also contracted to rewrite the website’s content so the site would reflect the new brand language. holberg design also utilized this new brand language to create an email blast template, as well as Facebook ad campaigns and other advertising and marketing artwork.

For a closer look at the other logos presented to PECG but didn’t make the cut, as well as other “creative” done by holberg design … CLICK HERE!

Next Project for Wyndridge Farm Brewing

Wyndridge Farm’s “The Hunt Series”

Wyndridge Farm wanted to create a canned series of seasonal beers and hard ciders. To differentiate their offering, they decided they didn’t want to follow the rest of the craft beverage companies and call it a Seasonal Series. They chose a more creative approach and tied it in with their logo – a scarf wearing fox – and called it “The Hunt Series.”

Branding “The Hunt Series” Beer

holberg design decided to utilize The Hunt Series can design to help expose the Wyndridge Farm logo to the craft beer community. Up until this point the logo took a back seat to the other animals on the front of the bottles and was located on the back of the labels. We decided it was time to highlight Wyndridge’s scarf-wearing fox and offered a clean, fresh look that would stand out on the shelves among the other “in your face, edgy” competition. The colors on the can were pulled from the color palette created during the original brand build.

Branding “The Hunt Series” Cider”

To stay within the newly designed Hunt Series concept, holberg design chose to incorporate the wood grain, which is used on the cider case design, as well as the cider 6-pack design. The woodgrain is being used on the ciders to help the consumers differentiate between The Hunt Series cider and the beer.

Susquehanna Riverlands

holberg design was not only chosen to help Lancaster and York Counties name and brand the area around the Susquehanna River, but were selected to design and manage a Map & Guide, as well as develop a branded tourism website

Susquehanna Riverlands: Name, Logo/Brand, Map & Guide and Website

susqueh-riverlds-logoholberg design was chosen to help name and brand the area within a 15-minute drive along the east and west shores of the Susquehanna River, and north to south from Harrisburg, Pennsylvania to the Maryland line. The brand was to help promote the area’s local businesses, parks, landmarks and recreational facilities along the ribbon of scenic and historic landscape which make up the Susquehanna River corridor.

The Susquehanna Riverlands team consists of five primary organizing partners (Pennsylvania Department of Conservation and Natural Resources, Lancaster County Conservancy, Susquehanna Heritage, Lancaster County Planning Commision and the York County Planning Commission) and the holberg design team. This team worked together in tandem to brand this remarkable area, as well as created an illustrated Map and Guide based on the tagline “Play. Explore. Experience.”

To help promote and market the Susquehanna Riverlands, holberg design was also asked to create a very informative, user friendly branded website. The website also needed to be very easy to update. The in-house SR team wanted to be able to make their own changes and updates to the new website as new local businesses, parks, landmarks and recreational facilities were added to the Susquehanna Riverlands.

To see some of the elements produced during this project, click here.

Time for a Fresh New Online Presence, and a Logo

Website and Brand Build: BELCO Community Credit Union Decided they Needed a New Website and Wanted to Brand a New Product.

It had been ten years since the last iteration of BELCO’s web presence. They were aware that it was long overdue. BELCO Credit Union knew they wanted a more modern user interface with all the bells and whistles, and they also wanted a CMS with a small learning curve. The new website also had to be very, very secure. BELCO put their confidence in holberg design’s web team.

Once underway, the web project was going so well, holberg design was then asked to help them develop a brand for a new product they were planning to offer their members.

BELCO Credit Union decides holberg design was the perfect agency to help them with a new website and product logo.

BELCO Credit Union gets a new website

Holberg design: BELCO websiteBELCO Community Credit Union needed its web site updated so they could reach out to their members who access the site on laptops, smart phones and tablets. They also wanted an easy-to-use CMS so they could make changes to content throughout the website, as well as dynamically change percentages which were listed in multiple locations on the site. A custom developed WordPress site was the perfect solution.

holberg’s web team worked with BELCO Credit Union to prioritize their wants and needs, and then redesigned and developed a branded site which exceeded their expectations. See the results yourself: belco.org

BELCO Credit Union gets a new product logo

myloc-logo

BELCO Credit Union wanted to launch a new LOC product into the marketplace. But first they needed to give it a name and then develop the brand.

holberg’s team organized and directed a brainstorming session with the BELCO Credit Union stakeholders, and together the BELCO/holberg design team created a name that everyone was very happy with. The new product was a unique form of Home Equity Loan where the owner can establish a Line Of Credit which they could use for many different personal needs. The team created the name myLOC or (my Line Of Credit).

After the name was approved, holberg design and the BELCO team met again and created a mood-board of visual and messaging likes and dislikes. Internally, this helped streamline the development of the new brand identity.

Alternative Logo Designs

holberg design provided several different product names and logo options to choose from. To see samples of other logo that emerged from the BELCO/holberg design meetings Click Here ».

Wyndridge in Action: A Branding Success Story

In the branding and marketing world, very few things come close to the flattery and satisfaction found when the intentions driving a brand makeover manifest in customer interaction. Upon visiting Wyndridge Farm a handful of weeks ago, we had the privilege of seeing some of our hard work pay off in this exact way.

For the sake of setting the scene, it’s important to know that when we were developing the Wyndridge brand, we decided to use a unified visual theme amongst the products as opposed to multiple designs, i.e. a different visual direction for the ciders, the beers, the sodas, etc. This decision was made with the intention of focusing all of the products around Wyndridge’s own North Star: the farm itself. By doing so, customers tracing the deliciously brewed beverages back to their place of origin will find the Wyndridge restaurant, gift shop, and venue – three other key aspects to the business’ overall success.

With this in mind, you can imagine our excitement when, enjoying a lunch meeting at Wyndridge, we were introduced to two women – Tina and Jill – who had come upon the restaurant simply by following the brand! They explained that after sampling some of the brewery products elsewhere, they had saved one of the bottle caps, researched the brand, discovered the restaurant, took a tour of the grounds, and even decided to have an upcoming wedding at the events venue. This was quite literal manifestation of our brand direction in motion – cohesive logo, messaging, and content design bringing these two particular customers back to the farm, just as intended.

In the end, this branding success story was a very proud moment for holberg design, as it provided an exciting look into how our work directly affects customers. Shout out to Tina and Jill for making our day!

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