Holberg Design –

Archive for the ‘Logo/Brand’ Category

Susquehanna Riverlands

holberg design was not only chosen to help Lancaster and York Counties name and brand the area around the Susquehanna River, but were selected to design and manage a Map & Guide, as well as develop a branded tourism website

Susquehanna Riverlands: Name, Logo/Brand, Map & Guide and Website

susqueh-riverlds-logoholberg design was chosen to help name and brand the area within a 15-minute drive along the east and west shores of the Susquehanna River, and north to south from Harrisburg, Pennsylvania to the Maryland line. The brand was to help promote the area’s local businesses, parks, landmarks and recreational facilities along the ribbon of scenic and historic landscape which make up the Susquehanna River corridor.

The Susquehanna Riverlands team consists of five primary organizing partners (Pennsylvania Department of Conservation and Natural Resources, Lancaster County Conservancy, Susquehanna Heritage, Lancaster County Planning Commision and the York County Planning Commission) and the holberg design team. This team worked together in tandem to brand this remarkable area, as well as created an illustrated Map and Guide based on the tagline “Play. Explore. Experience.”

To help promote and market the Susquehanna Riverlands, holberg design was also asked to create a very informative, user friendly branded website. The website also needed to be very easy to update. The in-house SR team wanted to be able to make their own changes and updates to the new website as new local businesses, parks, landmarks and recreational facilities were added to the Susquehanna Riverlands.

To see some of the elements produced during this project, click here.

Time for a Fresh New Online Presence, and a Logo

Website and Brand Build: BELCO Community Credit Union Decided they Needed a New Website and Wanted to Brand a New Product.

It had been ten years since the last iteration of BELCO’s web presence. They were aware that it was long overdue. BELCO Credit Union knew they wanted a more modern user interface with all the bells and whistles, and they also wanted a CMS with a small learning curve. The new website also had to be very, very secure. BELCO put their confidence in holberg design’s web team.

Once underway, the web project was going so well, holberg design was then asked to help them develop a brand for a new product they were planning to offer their members.

BELCO Credit Union decides holberg design was the perfect agency to help them with a new website and product logo.

BELCO Credit Union gets a new website

Holberg design: BELCO websiteBELCO Community Credit Union needed its web site updated so they could reach out to their members who access the site on laptops, smart phones and tablets. They also wanted an easy-to-use CMS so they could make changes to content throughout the website, as well as dynamically change percentages which were listed in multiple locations on the site. A custom developed WordPress site was the perfect solution.

holberg’s web team worked with BELCO Credit Union to prioritize their wants and needs, and then redesigned and developed a branded site which exceeded their expectations. See the results yourself: belco.org

BELCO Credit Union gets a new product logo

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BELCO Credit Union wanted to launch a new LOC product into the marketplace. But first they needed to give it a name and then develop the brand.

holberg’s team organized and directed a brainstorming session with the BELCO Credit Union stakeholders, and together the BELCO/holberg design team created a name that everyone was very happy with. The new product was a unique form of Home Equity Loan where the owner can establish a Line Of Credit which they could use for many different personal needs. The team created the name myLOC or (my Line Of Credit).

After the name was approved, holberg design and the BELCO team met again and created a mood-board of visual and messaging likes and dislikes. Internally, this helped streamline the development of the new brand identity.

Alternative Logo Designs

holberg design provided several different product names and logo options to choose from. To see samples of other logo that emerged from the BELCO/holberg design meetings Click Here ».

Wyndridge in Action: A Branding Success Story

In the branding and marketing world, very few things come close to the flattery and satisfaction found when the intentions driving a brand makeover manifest in customer interaction. Upon visiting Wyndridge Farm a handful of weeks ago, we had the privilege of seeing some of our hard work pay off in this exact way.

For the sake of setting the scene, it’s important to know that when we were developing the Wyndridge brand, we decided to use a unified visual theme amongst the products as opposed to multiple designs, i.e. a different visual direction for the ciders, the beers, the sodas, etc. This decision was made with the intention of focusing all of the products around Wyndridge’s own North Star: the farm itself. By doing so, customers tracing the deliciously brewed beverages back to their place of origin will find the Wyndridge restaurant, gift shop, and venue – three other key aspects to the business’ overall success.

With this in mind, you can imagine our excitement when, enjoying a lunch meeting at Wyndridge, we were introduced to two women – Tina and Jill – who had come upon the restaurant simply by following the brand! They explained that after sampling some of the brewery products elsewhere, they had saved one of the bottle caps, researched the brand, discovered the restaurant, took a tour of the grounds, and even decided to have an upcoming wedding at the events venue. This was quite literal manifestation of our brand direction in motion – cohesive logo, messaging, and content design bringing these two particular customers back to the farm, just as intended.

In the end, this branding success story was a very proud moment for holberg design, as it provided an exciting look into how our work directly affects customers. Shout out to Tina and Jill for making our day!

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