Holberg Design –

Archive for the ‘Illustration’ Category

Susquehanna Riverlands

holberg design was not only chosen to help Lancaster and York Counties name and brand the area around the Susquehanna River, but were selected to design and manage a Map & Guide, as well as develop a branded tourism website

Susquehanna Riverlands: Name, Logo/Brand, Map & Guide and Website

susqueh-riverlds-logoholberg design was chosen to help name and brand the area within a 15-minute drive along the east and west shores of the Susquehanna River, and north to south from Harrisburg, Pennsylvania to the Maryland line. The brand was to help promote the area’s local businesses, parks, landmarks and recreational facilities along the ribbon of scenic and historic landscape which make up the Susquehanna River corridor.

The Susquehanna Riverlands team consists of five primary organizing partners (Pennsylvania Department of Conservation and Natural Resources, Lancaster County Conservancy, Susquehanna Heritage, Lancaster County Planning Commision and the York County Planning Commission) and the holberg design team. This team worked together in tandem to brand this remarkable area, as well as created an illustrated Map and Guide based on the tagline “Play. Explore. Experience.”

To help promote and market the Susquehanna Riverlands, holberg design was also asked to create a very informative, user friendly branded website. The website also needed to be very easy to update. The in-house SR team wanted to be able to make their own changes and updates to the new website as new local businesses, parks, landmarks and recreational facilities were added to the Susquehanna Riverlands.

To see some of the elements produced during this project, click here.

Label Designs and Packaging

Package Design: holberg design’s Work Highlighted In BeerAdvocate Magazine

holberg design’s label designs for Wyndridge Farm’s beer line and the Barn Dog packaging was featured in a “Label Approval” article in BeerAdvocate magazine.

BeerAdvocate is a leading beer enthusiast magazine powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer. According to its website, BeerAdvocate.com has grown into the largest and most diverse beer community online and is now widely considered the go-to website for news, reviews, gossip and guidance about beer. BeerAdvocate regularly lists selected beer labels that grab their eye and peak their interest. They reached out to us in order to know the back-story behind the labels. We are very proud of the design team’s work on these labels and still get excited every time we see them on the shelves or in the pubs. It’s also very rewarding to get recognition on these designs from such an industry-leading magazine.

holberg design created the beer labels to fit the overall brand of Wyndridge farm. Wyndridge is an elegant farm that celebrates life. Many of the animals that are featured on the labels (and the Wyndridge logo design itself) are creatures that visit the farm for some fun. And, they are dressed for the party. This fits the branding of elegant, farm and fun.

Let’s face it, there are a lot of nicely designed beer labels out there right now, and holberg had some work to do. Our job was to not only capture the brand, but to also design labels and packaging that stands out from the crowd and pops on the retail shelves. Finally, Wyndridge is a premium product, using great ingredients like Madagascar vanilla beans and Ghana cacao nibs. The labels and packaging need to convey that the beverage contained within is not a mass-produced, big-box beverage.

Wyndridge Farm is located in South Central Pennsylvania. Wyndridge is fully renovated historic American farm that contain picturesque views of green fields. Rustic but elegant, Wyndridge has the heart of a historic Pennsylvania farm … with a soul that celebrates life. If you would like to visit Wyndridge for tours, tastings, events and world-class food – visit the site.

Interested in seeing more of the Wyndridge label designs? See them here.

 

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