Wyndridge Farm’s “The Hunt Series”
Wyndridge Farm wanted to create a canned series of seasonal beers and hard ciders. To differentiate their offering, they decided they didn’t want to follow the rest of the craft beverage companies and call it a Seasonal Series. They chose a more creative approach and tied it in with their logo – a scarf wearing fox – and called it “The Hunt Series.”
Branding “The Hunt Series” Beer
holberg design decided to utilize The Hunt Series can design to help expose the Wyndridge Farm logo to the craft beer community. Up until this point the logo took a back seat to the other animals on the front of the bottles and was located on the back of the labels. We decided it was time to highlight Wyndridge’s scarf-wearing fox and offered a clean, fresh look that would stand out on the shelves among the other “in your face, edgy” competition. The colors on the can were pulled from the color palette created during the original brand build.
Branding “The Hunt Series” Cider”
To stay within the newly designed Hunt Series concept, holberg design chose to incorporate the wood grain, which is used on the cider case design, as well as the cider 6-pack design. The woodgrain is being used on the ciders to help the consumers differentiate between The Hunt Series cider and the beer.