Wyndridge Farm Enters the Pittsburgh Market
How do you move quickly in the design world? Have a well-established brand and well-defined marketing. holberg design worked with Wyndridge Farm to capture their brand and visually build their look and feel. We created a twenty-page brand book with colors, fonts and mock layouts. We also created various billboards to help take the brand outdoors. One little interesting behind the scenes tidbit… some of the wood-textures used in their marketing materials are photos taken from Wyndridge Farm’s restored barn. All of this pre-planning helps to set a brand up to move quickly in the market, while keeping on-target visuals.
That means new markets like Pittsburgh … my hometown! Wyndridge had the wonderful opportunity to acquire a few mobile outdoor advertisements in da ‘Burgh. However, they needed art – that very day. So, we forwarded the billboard company our outdoor designs and they took the established look and feel and quickly produced a few mobile billboards … all on-brand and in one day. The billboard company did a great production job, resizing the art without changing the established designs.
In order to move quickly in your marketplace, including outdoors, develop a well-established visual brand. When building out your visual identity be sure to include marketing items such as billboards, sell sheets, package designs, print advertisements and a brand book.